Design Research & Strategy User research and consumer insight Market & trend analysis Competitive design review Product portfolio analysis Product definition Product positioning (portfolio and market) Design language strategy Industrial Design Conceptual design Product visualization 3D refinement/CAD development Prototyping and model making resources Ergonomic and aesthetic design validation Color, Material & Finish Implementation & Production Liaison Concise communication with engineering and manufacturing Spec packs Concurrent design/engineering implementation and refinement Design oversight and guidance Network of ME's, EE's and firmware engineers Capabilities